1.簡(jiǎn)單:你推廣信的語言一定要簡(jiǎn)練,不要羅里羅嗦.因?yàn)楹芏嗤鈬?guó)商人沒有多少耐心,如果你的第一封推廣信無比冗長(zhǎng)用詞深?yuàn)W,他們根本不會(huì)讀下去,其結(jié)果是往往當(dāng)作垃圾郵件處理了.

　　2.專業(yè):在郵件中一定要表明你們是專業(yè)的公司,擁有專業(yè)的產(chǎn)品和專業(yè)的銷售及售后人員,你寫的郵件簡(jiǎn)單并不是也要你一并把你的專業(yè)和基本的禮儀也省略掉了,在郵件的末尾一定要附上你詳細(xì)的聯(lián)系方式，包括你的姓名、職位、公司名、電話、傳真、E-mail地址、網(wǎng)址和公司地址等信息內(nèi)容，給對(duì)方一個(gè)很正規(guī)的印象.

　　3.恰當(dāng):恰當(dāng)其實(shí)是最不容易的!買家總希望和精通產(chǎn)品的人打交道，如果你在寫第一封推廣信時(shí)就錯(cuò)誤百出，一看就是外行，買家會(huì)認(rèn)為你不是真正的生產(chǎn)廠家，或者對(duì)產(chǎn)品并不熟悉，很可能就一去不回.這也是在文章開始我為什么會(huì)強(qiáng)調(diào)寫郵件前對(duì)客戶背景的了解和對(duì)客戶的分析的重要性,因?yàn)槿绻銓?duì)這個(gè)客戶一點(diǎn)都不了解,寫出的推廣信很可能就是言之無物.

　　4.清晰:一定要充分利用電子郵件傳遞圖片的優(yōu)勢(shì)，這樣更能說明問題，同時(shí)也可以降低成本,圖文并茂的效果會(huì)比單純語言喋喋不休來得更直接.另外,發(fā)出郵件之前，要仔細(xì)的再檢查一下，有無拼寫或語法錯(cuò)誤，盡量把可能給別人的不良印象減到最小.清晰明了才是一封成功的郵件.

　　另外還有一點(diǎn),在第一封推廣信發(fā)出后,不斷的細(xì)致跟蹤客戶也很重要,即使客戶現(xiàn)在沒有購(gòu)買的意向,但是因?yàn)槟憬?jīng)常跟蹤往返,客戶會(huì)對(duì)你有很深的印象,一旦他有購(gòu)買同類產(chǎn)品的需求會(huì)的一時(shí)間想到你,而且就算客戶沒有意向購(gòu)買,他也會(huì)推薦給他的朋友。

　　1. Easy: Your letter to promote the language must be concise, not wordy Rory. Because a lot of foreign businessmen do not have much patience, if you promote the first letter very lengthy letter esoteric terminology, they simply will not read, the results are often dealt with as spam.

　　2. Professional: in the message must indicate that you are a professional company with professional products and professional sales and after-sales staff, you write the e-mail is not easy to put you together with your professional and basic courtesy are also omitted lost in the mail must be attached at the end of your contact details, including your name, position, company name, phone, fax, E-mail address, URL and company address information content, give each other a very formal impression.

　　3. Appropriate: in fact the most appropriate not easy! Buyers want good products and people to deal with, if you write the first letter of closure when it made many mistakes in the promotion, one look is layman, buyers will think you are not real manufacturer, or not familiar with the product, it may be gone. This is the beginning of my article Why Writing messages emphasize the background of clients before the understanding and analysis of the importance of customers, because if you are on the client is not know, write a letter of promotion is very likely amounts.

　　4. Clear: we must make full use of the advantages of e-mail transmission of images, so better able to explain the problem, but can also reduce costs, with the aid of diagrams the effect of the language than simple chatter more directly. In addition, messages sent before, it is necessary to carefully check about whether or not the spelling or grammar errors, put as much as possible may give others a bad impression to minimize. clarity of the message is a success.

　　There is also that in the first letter promotion letter is issued, the constant and careful tracking of customers is also very important, even if customers do not have intention to buy, but because you are from the regular track, customers would have impressed you, once he purchase similar products have demand for the one time thought of you, but even if the customer does not have intention to buy, he would recommend to his friend.