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如何寫(xiě)商業(yè)計(jì)劃書(shū)

來(lái)源: 編輯: 2009/05/20 10:35:25  字體:

  一份好的商業(yè)計(jì)劃書(shū)能幫助創(chuàng)業(yè)者對(duì)自己所創(chuàng)立的企業(yè)、所面對(duì)的市場(chǎng)以及潛在的風(fēng)險(xiǎn)等做出清晰的分析和判斷。今天我們就來(lái)學(xué)習(xí)一下商業(yè)計(jì)劃書(shū)的概述如何寫(xiě)。

  整個(gè)商業(yè)計(jì)劃的第一部分,相當(dāng)于整個(gè)商業(yè)計(jì)劃的濃縮,使整個(gè)商業(yè)計(jì)劃的精華所在。一般將概述放在最后書(shū)寫(xiě),頁(yè)數(shù)應(yīng)控制在2頁(yè)以?xún)?nèi)。

  概述應(yīng)包括的基本內(nèi)容有:

  企業(yè)的宗旨,例如:

  In 2007, ABC Corporation was created to...

  Now, ABC Corporation is at a point where…

  背景介紹,例如:

  For many years people have…

  The condition of the industry today is such that…

  產(chǎn)品或服務(wù)及市場(chǎng)競(jìng)爭(zhēng)情況,例如:

  We have just completed the development of S30  a novel and proprietary construction tool compared to competitive products, our S30 can…

  企業(yè)目標(biāo),例如:

  Our objective, at this time, is to propel the company into a prominent market position. We feel that within 5 years ABC Corporation will be in a suitable condition for further expansion, an initial public offering or profitable acquisition. To accomplish this goal we…

  管理團(tuán)隊(duì)和管理組織,例如:

  Our management team consists of 5 men and women whose backgrounds consist of 10 years of marketing with…

  市場(chǎng)策略,例如:

  The fundamental thrust of our marketing strategy consists of…

  財(cái)務(wù)狀況和計(jì)劃,例如:

  In 5 years we will have… and our investors will be able to…

  結(jié)論,例如:

  ABC Corporation enjoys an established track-record of excellent support for our customers. Their expressions of satisfaction and encouragement are numerous, and we intend to continue our advances in the…

責(zé)任編輯:zoe
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